This episode of the How to Grow your eCommerce Business Podcast covers strategies, insights, and success stories to help you scale your eCommerce business globally.
This episode is sponsored by the multi-channel eCommerce consultancy VendLab (www.vendlab.com)
Topics covered:
Advantages of international trade
Grow sales by up to 50%
- Reach new audience
- Grow sales
- Less price competitive
Disadvantages
- Customer service issues
- Shipping times
- Currency conversion
- Compliance
- VAT registrations
- Duty
- Fragile items
Types of international trade
- Simple
- Advanced
Shipping options
- Ship from domestic location
- Local fulfilment
- Special mention: FBA and Pan-EU FBA
What the major international sales channels
- Amazon
- eBay
- Google Shopping
- Local sites - Cdiscount, Bol.com
Google Shopping
- Can do this all from the same Merchant centre/Google Ads
- Multi-language feed
- Localisation of website
- Accept multiple currencies
Amazon
- Works same in every country
- Automatic translation
- Combined EU and NA accounts
- Remote FBA
- Pan-EU FBA
