Description

In this episode of How to Grow Your eCommerce Business, we explore how this often-overlooked strategy can transform your online business. In this podcast, we’ll uncover actionable insights and proven tactics to help you build deeper customer connections, drive repeat sales, and maximize your ROI through the power of email.

The episode is sponsored by the multi-channel eCommerce Agency VendLab (www.vendlab.com)

Topics we cover:

Why is email marketing still important in the age of social

media

• Email is still hugely popular
• Encourage returning customers
• High ROI

Types of email

• Transactional
• Flows
• Email campaigns

Best way to send emails

• Shopify - cheap
• Mailchimp etc - more expensive

Collecting emails

• GDPR considerations
• Pop-ups
• Incentives to sign up
• Checkout sign-up
• SMS - better conversion rates

Maximising deliverability

• Double opt-in
• Email authentication
• Keep your list up to date

Best practice for writing emails

Keep it short

Use a single link multiple times

Send frequently

Include clear calls to action

What you should do today if you don't do anything else:

• Start collecting emails
• Abandoned cart emails
• Winback flow