Since opening Cali BBQ 12 years ago, his family-run restaurant and media business in San Diego has generated more than $30 million in sales. https://calibbq.media
As a restaurateur who opened during the Great Recession, Shawn Walchef learned to use digital tools and big ideas to stay in business. During the Pandemic, Shawn and his Cali BBQ Media team have developed a scalable plan that is three times more profitable than the traditional full-service restaurant model.
Cali BBQ is working on a plan to repurpose 60 percent of their dining room into a commissary kitchen to service the additional “friendly” ghost kitchens they plan to add over the next three years.
Shawn Walchef also hosts the weekly video and audio podcast Digital Hospitality, which is just one facet of his burgeoning media empire that also includes content creation, consulting, and more services to assist others in their digital evolution.
He strives to help fellow entrepreneurs learn the right tools and strategies that will unlock endless opportunities for new business.
Make sure you are following him on Instagram & TikTok- @shawnpwalchef.
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