Description

How do grow long-term and bring value to your clients when dealing with a complex sales cycle?

This is the main theme of episode #5. I dive deep together with Alexandra Mogin, Marketing Manager at TenForce, a Belgium-based enterprise software company in the EHSQ space.

Here is what you’ll learn:

• Which channels & tactics bring the best ROI for TenForce
• How ABM helps TenForce align sales and marketing
• How to gain customer insights when dealing with big accounts and complex sales cycles
• How TenForce measures marketing’s impact on revenue