Mike built a business out of community pride, and instantly had lots of customers. | Rise Grind Repeat 062
Some entrepreneurs start in a business they’re passionate about. Mike Spangenberg started a business around his passion. Growing up in Arizona, he noticed there wasn’t anything representing his home state in a positive light. So in 2013 he and a partner started State Forty Eight, an apparel company that’s all about Arizona. Know what kind of difference it can make to build a community around your business? Do the math: When they started, they were the first business to use some version of the name “state 48.” Now there are more than 100. And Mike was there first, seeing a need, filling it, and building a brand around Arizona pride.
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Rise Grind Repeat Podcast
powered by EIC Agency
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Hosted by Dustin Trout P
roduced by Andrei Gardiola
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