This week on #sALESwithASLAN, we welcome author Kevin McCann of the Executive Strategy Group to talk about some important tips to building a robust pipeline. It starts with the right mindset and then the right message. He teaches us the “highlighter trick” to see how we currently message. Finally, we discuss the 4 questions that reps should be able to answer if the pipeline is accurate. #salestips #salesreps #salesmanager