Today, we're joined by Claire Stallings Ramirez, the dynamic editor of The Scout Guide West Texas. Not only has she brilliantly chronicled the vibrant spirit of West Texas through the guide, but she's also carved a niche as a successful franchisee owner in the region.
@Thescoutguide is an innovative platform designed to help you make meaningful connections with local businesses across the United States. Launched by Christy Ford and Susie Matheson, this resource originally began as a dedicated city guide for Charlottesville, Virginia. Today, it spans across numerous cities, championing the cause of local entrepreneurs and businesses. From coast to coast, learn how The Scout Guide aids in discovering the best in local dining, shopping, and more. On a broader scale, The Scout Guide operates as a lifestyle franchise, with franchisees being able to set up their own localized versions of the guide.
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The Scout Guide website:
https://thescoutguide.com
The Scout Guide West Texas website:
https://thescoutguide.com/west-texas
About Claire Ramierez:
West Texas is an expansive region, celebrated for its stunning vistas and unique culture. But to truly appreciate its magic, it's beneficial to view it through the lens of a passionate local, like Claire Stallings Ramirez.
Born and bred in Midland TX, Claire is not only a proud fifth-generation West Texan but also the spirited editor of The Scout Guide West Texas. Her journey from her home turf to Houston and back, weaving through the adventures of becoming a Baylor Bear, and charting a career in corporate event coordination, has enriched her love for West Texas. The love story with Martin, orchestrated by the modern cupid known as Snapchat, added another chapter of joy, bringing her back to her roots.
Claire's entrepreneurial spirit shone bright when she pioneered an elevated pop-up shopping experience in Midland, providing a unique shopping paradigm in Texas. Yet, it was her role as the inaugural editor of The Scout Guide West Texas that truly married her love for the region with her passion for spotlighting local businesses.
00:00 - Intro
00:52 - What is The Scout Guide?
05:43 - Claire's Background
11:15 - The Scout Guide franchise cost
17:11 - The Scout Guide is more than just print
18:41 - Photoshoots behind the scenes
28:36 - The Scout Guide in the age of video
31:55 - Female to Male ratio
33:22 - Volume Two Launch
37:34 - Advice for female entrepreneurs
39:03 - ROI challenges for businesses
46:41 - The next big Scout Guide city in Texas?
