How do you build a connected community which wants what you offer and loves your brand?
In this episode, Gemma chats to Adele Pember, founder of Dog Furiendly, whose business idea was inspired by the heartache of leaving her dog at home whenever she wanted to go out for a meal. The popularity of the 'passion project' saw Adele leave employment to work on the business full-time. But the young business had to pivot away from a focus on events when the Covid-19 pandemic hit. Securing investment opened new doors - and challenged Adele to think bigger than she had ever dared.
Sut ydych chi'n adeiladu cymuned gysylltiedig sydd eisiau'r hyn rydych chi'n ei gynnig ac yn caru eich brand?
Yn y bennod hon, mae Gemma yn sgwrsio ag Adele Pember, sylfaenydd Dog Furiendly, y cafodd ei syniad busnes ei ysbrydoli gan y galon o adael ei chi gartref pryd bynnag yr oedd am fynd allan am bryd o fwyd. Roedd poblogrwydd y 'prosiect angerdd' yn gweld Adele yn gadael cyflogaeth i weithio ar y busnes yn llawn amser. Ond bu'n rhaid i'r busnes ifanc droi i ffwrdd o ffocws ar ddigwyddiadau pan darodd pandemig Covid-19. Agorodd sicrhau buddsoddiad ddrysau newydd - a heriodd Adele i feddwl yn fwy nag yr oedd hi erioed wedi'i fentro.
Pynciau Penodau
01:24: Beth yw Dog Furiendly?
02:44: Sut ddechreuodd y daith entrepreneuraidd?
06:18: Y darn allweddol o gyngor wrth ddechrau busnes.
07:06: Gadael cyflogaeth i ymgymryd â'r busnes yn llawn amser.
08:46: Effaith pandemig Covid-19.
10:46: Awgrymiadau ar ddefnyddio eich gwefan, cyfryngau cymdeithasol a rhestrau e-bost i adeiladu cymuned.
12:56: Pwysigrwydd rhwydwaith cymorth i berchennog busnes.
14:39: Mynd am fuddsoddiad.
18:47: Bod yn 'berffaith ar y cae' - rhannu eich stori'n hyderus.
20:31: Tyfu tîm o bell.
22:40: Cadw'r diwylliant wrth i'ch busnes dyfu.
23:50: Jyglo rhedeg busnes gyda bod yn fam.
Episode topics:
01:24: What is Dog Furiendly?
02:44: How did the entrepreneurial journey start?
06:18: The key piece of advice when starting a business.
07:06: Leaving employment to take on the business full-time.
08:46: The impact of the Covid-19 pandemic.
10:46: Tips on using your website, social media & email lists to build a community.
12:56: The importance of a support network to a business owner.
14:39: Going for investment.
18:47: Being 'pitch perfect' - sharing your story with confidence.
20:31: Growing a remote team.
22:40: Keeping the culture as your business grows.
23:50: Juggling running a business with being a mum.
Visit the Dog Furiendly website here: https://dogfuriendly.com/
Read the Alison Rose Review of Female Entrepreneurship: https://natwestbusinesshub.com/articles/rose-review-2022-a-fresh-drive-to-boost-the-number-of-female-entrepreneurs
NatWest Accelerator Programme: https://www.natwest.com/business/business-services/entrepreneur-accelerator.html
NatWest's tailored support for women in business: https://www.natwest.com/business/business-services/women-in-business.html
University of South Wales' Business Services: https://southwales.ac.uk/business
