Reducing the stigma around cannabis means educating people about the plant and its effects. While many regulators are focused on harm reduction, with cannabis, there isn’t much ‘harm’ to ‘reduce’– compared to alcohol, opioids, and other substances.
Over in Canada, Prof Daniel Bear from Humber College, is behind an PSA initiative to promote knowledge and normalize safe consumption: Mindful Consumption and Benefit Maximization (MCBM). We find out more.
