This episode takes a bit of a different spin. Which makes sense when you consider Richard Mulholland’s whole take on his industry is for it not to be boring.
Join Charles and Richard as they discuss Richard’s early desire to be a stuntman, salesman, and actor. Also, Richard’s absolute childhood obsession with Michael J. Fox! And if that isn’t interesting enough, they touch on Richard’s time as a roadie and how working as a crew member for conferences birthed Missing Link.
Richard’s aim with Missing Link is to address the issue of boring presentations at the source. He does this by highlighting the importance of narrative.
Of course, there is a touch of ‘the usual’ in this episode as well. The guys discuss books – including Richard’s own three. And there’s mention of lessons learnt when starting a new venture. One key takeaway: don’t offer a product that could (unintentionally) hinder your clients’ ends.
So, tune in to take one rock ‘n roll ride down memory lane – CD-ROMs are involved. And between all the metaphors about cake, you’ll also unlearn some of the myths surrounding public speaking. Not bad for a half-hour episode.
About your host: Charles Hsuan
Charles Hsuan from Flying Kite is a StorySelling Coach for business owners & sales professionals, he works with growing businesses with a strong culture of learning.
Charles believes customers buy with emotion and justify with fact. He also believes that every business owner and sales professional can benefit from a simple and practical framework (Micro-Scripts) that can teach them the skills of using storytelling as a sales tool.
Before starting Flying Kite in October 2018, Charles won multiple Sales Performer of The Year Awards as the digital advertising manager of Entrepreneur Magazine SA. It was during this period that he discovered and mastered storytelling as a powerful technique to exceed sales targets.
