Today we’re speaking with Julian Greene of Blogist.
As a 10-year veteran in the influencer industry, one of the biggest issues Julian personally struggled with as a marketer when serving as the Head of Influencer marketing at a variety of different direct-to-consumer businesses was the lack of standardization when it came to influencer spend and understanding the true ROI on an influencer campaign. She founded Blogist four years ago to fix this, and with thousands of influencers now in our network, many of whom they now manage, they are able to pull both qualitative and quantitative insights on their business for brands to understand the expected impact they will see working with the right influencer.
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