This episode highlights issues related to late payments for creators and influencers, particularly with a company named Captivate, which is alleged not to be paying its creators on time. The host discusses the importance of advocacy for members within the Women in Influencer Marketing (WIM) community, the power of using social media platforms for raising awareness, and the resources such as masterclasses and networking opportunities that WIM offers to its members. Additionally, the episode touches upon the challenges of managing contractual agreements and introduces Caveat, an AI-powered contracting platform, as a solution. The underlying message emphasizes the importance of speaking up against injustices within the creator economy and holding businesses accountable for their practices.
Timestamps:
00:00 The Struggle with Late Payments in the Creator Economy
00:37 Introducing Women in Influencer Marketing (WIIM)
01:35 A Deep Dive into the Captivate Payment Controversy
11:13 The Power of Speaking Up and Advocacy
14:25 Closing Thoughts and Next Steps
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