Today we’re speaking with Brooks Miller of Edelman.
Connect with her:
https://linkedin.com/in/brooksdennardmiller/
https://instagram.com/brooksied
https://twitter.com/brooksied
Brooks Miller has been working in the Influencer Marketing industry since 2015. Currently, she is the EVP of Influencer Marketing at Edelman, based in New York. Previous to Edelman, Brooks was at Twitter for 7.5 years, leading the US Creator Content Strategy & Execution team, which focused on collaborating with the internet's top influencers and artists to make best-in-class content for Twitter's advertisers. Before her life was peppered with #sponsored and #ad, she was an account manager at creative agencies like Barrett Hofherr (fka barrettSF) and 72andSunny. Brooks has won multiple Shorty awards and her work has been featured in AdWeek and AdAge.
[03:53] Launching a membership for creators.
[09:16] Elon Musk's children's names.
[11:30] Moving back to New York.
[14:04] Layoffs and company acquisition.
[17:37] Keeping work and personal separate.
[20:47] Longevity in the workplace.
[25:10] Using your Rolodex.
[26:37] Taking a Beat
[29:28] Limitations of working with influencers.
[33:44] Concerns about influencer partnerships.
[36:37] Understanding the value of influencers.
[40:15] Censoring and authenticity in branding.
[41:59] Vetting process and brand sensitivity.
[44:23] Utilizing influencers for consultation.
[47:38] Influencers as trusted advisors.
[51:57] Creating camaraderie in the industry.
[53:14] Sharing stories of resilience.
[57:27] Tune in next week.
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