Today we’re speaking with Samantha Merkin of FCB CHICAGO, Molly Tracy of VRAI DIGITAL, Aana Leech of Light Tricks, and Corinne Travis & Julian Greene of Flagship
Connect with them:
Samantha Merkin
https://www.instagram.com/samantha.merkin/
Molly Tracy
https://www.instagram.com/vraidigital/
Corinne Travis
https://www.instagram.com/corinne.travis
Julian Greene
https://www.instagram.com/juliangreene
Aana Leech
https://www.instagram.com/ligthtricks
In this episode of the WIIM Podcast, Here’s a view from the Chicago Live event as we discuss the current trend of scripted and heavily curated content in influencer marketing. questioning the effectiveness of the traditional face-to-face approach and exploring alternative ways to create engaging and authentic stories. We also give an update on recent events and interviews, emphasizing their commitment to providing valuable insights on influencer marketing and women in business. Tune in to hear their refreshing take on breaking free from the scripted narrative.
Timestamps:
[00:22] Breaking free from scripted content.
[04:07] Personal branding and thought leadership.
[09:32] Lollapalooza and professional memories.
[11:08] F**K, Kill and Marry
[15:18] Setting boundaries and being present.
[19:29] Embracing imperfection and taking action.
[21:21] The creator economy opportunities.
[27:07] Combining Flat Fee with Affiliate.
[29:30] Creator economy and starting out.
[33:36] Test and learn period.
[35:19] Influencers' valuable feedback.
[40:32] KPIs in influencer marketing.
[43:43] Influencers as OG influencers.
[46:11] Influencer marketing as a strategy.
[49:05] Influencers and product recommendations.
[54:38] Lack of innovation for creators.
[57:11] Brand pressure on returns.
[59:11] Curated gift guides and consumer behavior.
[01:04:24] Getting paid as creators.
[01:08:04] Knowing your strengths as a creator.
[01:10:16] Community-led commerce and trust.
[01:14:09] Curated vs. Scale in Influencer Marketing.
[01:17:36] Focusing on long-term brand relationships.
[01:23:34] Killer YouTube commercials.
[01:24:30] Validation of creators as businesses.
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