Today we’re speaking with Seema Tilak, an IP lawyer, and founder at Create LLP and Bianca Ker the Managing Director of EMEA at Tagger Media
In this event, they discuss the increasing integration of AI in influencer marketing. They explore the potential benefits and drawbacks of using AI for content creation, highlighting the importance of authenticity and the unique storytelling abilities of humans. They also touch upon the legal implications of AI, such as personal rights issues. They conclude by expressing their excitement for the future of AI in influencer marketing while acknowledging the potential challenges that may arise. Tune in to gain valuable insights into the evolving landscape of influencer marketing and the role of AI.
TIMESTAMPS
[00:28] Authenticity and AI.
[04:15] Behind the scenes of influencer marketing.
[10:06] Who to f***, marry, kill - Instagram, Youtube or Tiktok
[12:28] Online interactions and social media.
[17:09] Next generation of women in the industry.
[20:10] Aging out of influencer marketing.
[24:02] Putting performance clauses in agreements.
[27:22] The affiliate model.
[32:10] Dodgers' successful decision during Pride Month.
[36:59] Industry changes in recent months.
[39:00] Investing in mid-nano creators.
[42:19] Fans investing in creators.
[49:18] Authenticity in influencer marketing.
[52:32] AI in influencer marketing.
[55:45] Virality clause in contracts.
[01:00:38] Smart decisions about influencer marketing.
[01:05:10] SAG AFTRA contracts and influencers.
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