Today we’re speaking with Lauren Roth.
Based in NYC, Lauren began her career in customer experience at Rent the Runway. After realizing she wanted to shift her focus towards Marketing, particularly within the Influencer Marketing and Community Engagement space. For over 6 years, Lauren has worked in-house with brands like Otherland & United Sodas. Working as a one-woman team, she has built & scaled Influencer & UGC Content Creator Programs, engaged via social as the brand voice, and teamed up on some fun influencer and co-branded activations.
Timestamps
[00:02:49-00:02:59] Influencer Marketing Insights.
[00:07:43-00:07:54] Influencer product impact.
[00:11:39-00:11:49] UGC content strategies.
[00:13:30] Defining UGC Content.
[00:17:27-00:17:37] Hosting Influencer Events
[00:20:07] Influencer marketing strategies.
[00:27:03-00:27:23] Affiliate program fairness.
[00:31:07-00:31:17] AI contract assistance.
[00:33:06] Animal Haven volunteer experience.
[00:36:55] Urban gardening exploration.
[00:40:14] True crime podcasts.
[00:44:45] Floral arranging event.
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