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Nintendo, in particular, has benefitted from E3 2018 when it comes to grabbing the attention of GameStop customers, as Bright informs us that Switch sales doubled over the course of the week in the wake of the Smash Bros deep dive, plus ongoing enthusiasm for Pokémon.
"Nothing beats Nintendo's overall announcements," he says. "Super Smash Bros is jumping right up to the top of the [pre-order] list. We're also seeing great reaction from Pokémon Let's Go, both SKUs, and then of course people are trying to get their hands on the Pokéball [controller] as well.