Meet Gajan Retnasaba. Gajan is the founder of Spiralyze, a Conversion Rate Optimization & A/B testing company. Spiralyze runs experiments on clients web pages to convert more of their traffic into leads and sales. Spiralyze has generated over $7 billion in value for clients including Medallia, CrowdStrike, Okta, NBA, NFL, MLB, ViaSat, American Express Global Business Travel, Stitch Fix, Neil Patel, RStudio, Netflix, Lowes, Blue Nile, Pepsi, ServiceMax, and Dreamhost. Gajan is a graduate of Harvard Law School. Prior to Spiralyze, Gajan worked at Jones Day and McKinsey & Company. Visit Gajan on the Web at https://spiralyze.com.
Chapters
00:00 Sabir Welcomes Gajan Retnasaba
11:31 A Lesson Learned From IKEA
13:51 Always Make Steady Changes
16:05 Test, Test, and Test Again
19:30 Practicality vs Aesthetics
21:23 What is AB Testing?
25:18 A/B Testing in Action
37:19 The Quirks of A/B Testing
38:10 The Most Important Tool for Conversion Rate Optimization
43:11 Biased vs Unbiased Review Prompts
44:03 The Other Side of the Answer
49:46 Testing in the Real World
52:36 Do You Need a Big Budget for A/B Testing?
54:05 Do The Basics
58:03 Billion Dollar Tip
We covered lots of conversion rate optimization methods and how to do A/B testing to growth hack your business. He also shared a $1 billion expert insight as one of his final insights.
Watch the video interview here and take notes.
https://growthbysabir.com/home/conversion-rate-optimization-with-gajan-retnasaba-100000-expert-insights-thisweekwithsabir-episode-017
Catch up with all the #ThisWeekWithSabir episode here:
https://growthbysabir.com/#articles
