Meet Clark Murray. Clark joined us on November 18, we learned from this phenomenal expert about qualitative research. Clark shares his insights and tells us about the 1000+ case studies from his experience. Clark is the Managing Partner at Churchill Group where he has conducted qualitative studies in 372 product and service categories for Consumer, Healthcare, and B2B clients...and has facilitated brainstorming-ideation projects in 229 product and service categories.
Chapters
00:00 Sabir Welcomes Clark Murray
04:08 The “Ah-Ha” Moments
08:17 The Uncertainty Principle
20:05 Finding Insights and Ideas
24:11 The Tricks Used In Qualitative Research
27:24 From the Flintstones to the Jetsons
36:03 The Value Proposition
37:01 Presenting Your Value Proposition Within the Confines of Amazon
39:25 Focusing on the Right Senses
41:41 The Changing Face of E-Commerce
45:41 Getting Value from the Good and the Bad
52:49 Conducting Qualitative Research on a Budget
55:26 How to Save with Qualitative Research
57:20 Giving Everyone their Fair Share
59:45 Shut Up and Listen
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