Meet Paul Eric Pape – TEDx speaker, author, and creative business strategist known as “Santa for Nerds.” With 20+ years of success as a creative entrepreneur, Paul has designed custom collectibles for Disney, Universal, and Nickelodeon while building his own thriving studio.
💡 His mission is clear: to prove that you don’t need to be a “starving artist” to be successful—you can build a thriving creative business that’s fun, fulfilling, and profitable.
In this episode you will find:
1. What’s the biggest mistake you see creatives make when they first try to turn their art into a business?
2. You’ve built this incredible journey from theater design to becoming “Santa for Nerds” with your own thriving custom collectibles business - what was the moment you realized you could create something completely new that nobody else was doing?
3. How do you take something as intimidating as business planning and turn it into what you call “character creation” - what does that actually look like?
4. You’ve worked with companies worth billions, but you also talk about only needing 100 loyal supporters to build a sustainable creative business - how do those two worlds connect?
5. Most business advice tells creatives to “think like entrepreneurs,” but you’re saying the opposite - that business should think more like creativity. Why is traditional business education failing creatives so badly?
6. Walk us through your “Rule of 100” - how does a creative person actually find and connect with those 100 people who will support their work?
7. You mention that creatives often struggle with pricing because they’re using the wrong framework entirely - what’s the difference between pricing art like a “magic item” versus pricing it traditionally?
8. What was the breaking point that made you realize you had to create an entirely new language for teaching business to creative minds?
9. When you’re helping someone who’s been told they’ll never make it as a solo creative (like you were), what’s the first mindset shift you help them make?
10. For someone listening who’s been avoiding the business side of their creativity because it feels overwhelming, what’s the one gaming principle they could apply today to make it feel less intimidating?
🎧 Don’t miss this inspiring episode where Paul shares how to approach business like an epic creative adventure.
👉 Get FREE access to two chapters from The Creative Player’s Handbook to Business here: https://www.gamifybusiness.com/podcast
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