In our special multi part series "Under The Covers" with Ernie Cefalu, Ernie chats with Mark and John all about how the idea of his business, Pacific Eye And Ear was born. This small business quickly became the "go to" designer for corporate work as well as iconic music album covers. Ernie reveals some "never been told stories" as he recalls his 50 years in the industry. Ernie and the crew of Pacific Eye And Ear had the reputation of being extremely disruptive, which brought them attention across the globe. Alice Cooper has even made it public knowledge that he loved working with Pacific Ee And Ear because "they are crazier than we were" and "you never know what they are going to come up with". You just never know what controversial stunt would be cleverly executed by these fearless and creative business people. Ernie's wild ideas resulted in unprecedented attention for the client and business for the client. Whether it was a gorilla costume, a giant eyeball and ear at the Grammy awards or shameless brief nudity, Pacific Eye And Ear was always the topic of conversation. After 50 years, Ernie is still going strong and has no plan to slow down the passion and creativity.
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