Get ready to dive into the exciting world of B2B industrial marketing with Mary Keough from Gorilla 76 Marketing Agency. Host Lee Murray and Mary delve into the impact of COVID-19 on B2B businesses and how the pandemic has put marketing on its toes. They discuss the challenge of gathering customer insights and how the internal culture of companies has become just as important as their external image.
With a focus on how to approach marketing from a customer perspective, this podcast is a must-watch for anyone interested in the evolution of marketing during these uncertain times.
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Go here: https://www.harvardmurray.com/exploring-growth-podcast
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