In this week's episode, Lee Murray sits down with Brooks Szewczyk, Demand Gen Marketing Manager from Yardstick.com. Together they discuss the power of shifting from lead gen to demand gen and branding in marketing.
Brooks shares his experience of implementing a demand gen engine for a small university and how it helped them build a relationship with their audience. They also discuss the importance of building a strong brand and understanding customer needs for companies to succeed in marketing.
If you're tired of ineffective lead-generation tactics, this is the episode for you.
Thank you for watching. If you are enjoying what you hear, please consider sharing it with a colleague or a friend.
Have a guest recommendation, question, or just want to connect?
Go here: https://www.harvardmurray.com/exploring-growth-podcast
Connect on LinkedIn:
Lee - https://www.linkedin.com/in/leehmurray
Brooks - https://www.linkedin.com/in/brookssze
References:
Yardstick.com
Alice deCourcy's book The Diary of a First time CMO - https://open.spotify.com/show/0Bo1LTJYqCvjEs9Ev7jxMW?si=c48237eeea5848fe
Dan Sanchez's Brand Diagram - https://www.linkedin.com/posts/brookssze_about-two-years-ago-my-friend-dan-sanchez-activity-7036017276596199426-HJzp/?utm_source=share&utm_medium=member_desktop
