In this week's episode, Host, Lee Murray, has the privilege of speaking with Laura Erdem, Senior Account Executive of Dreamdata.io. Dreamdata is a company in Copenhagen that specializes in revenue attribution, mapping out all of a company's go-to-market data to understand the impact of marketing on sales. The company helps teams understand what drives revenue so they can scale their company.
Join Lee and Laura as they cover a wide range of topics—including revenue attribution, the best practices for a CMO at a mid-sized B2B company, and the importance of having a sales and marketing overlap, specifically on LinkedIn. If you are enjoying what you hear, please consider sharing it with a colleague or a friend.
Connect with Laura - https://www.linkedin.com/in/lerdem
Have a guest recommendation, question, or just want to connect? Go here: https://www.harvardmurray.com/exploring-growth-podcast
