Welcome to another episode of Exploring Growth! This week, our host, Lee Murray, engages in a captivating conversation with Nick Petros, Principal at PinchForth. Together, they explore the critical concept of using the buyer's journey as a guiding force to navigate the course of your marketing campaigns and shape the content they encompass. They also discuss the significance of nurturing leads in the B2B market and the role of timing in the buyer's journey.
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Go here: https://www.harvardmurray.com/explori...
Connect on LinkedIn:
Lee - https://www.linkedin.com/in/leehmurray
Nick - https://www.linkedin.com/in/nickpetros
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