In this episode of Exploring Growth, Katrine Rasmussen joins Host, Lee Murray to dive into her framework for account-based marketing (ABM).
Gain valuable insights as they discuss the crucial role of aligning sales and marketing and the significance of tailoring your approach to captivate your targeted accounts. Additionally, learn about the essential aspects of cultivating relationships and establishing trust in B2B enterprise sales cycles, and discover how event marketing can serve as a powerful strategy to accomplish these objectives. If you've ever wondered what ABM truly entails, this conversation unveils its power and potential to maximize your business growth!
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Have a guest recommendation, question, or just want to connect?
Go here: https://www.harvardmurray.com/exploring-growth-podcast
Connect on LinkedIn:
Lee - https://www.linkedin.com/in/leehmurray
Katrine - https://www.linkedin.com/in/katrinerasmussen
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