Welcome back to Your Next Breakthrough with Steph Zakas, the podcast that dives deep into personal and professional growth for creative business owners and high-profile professionals with me- a mindset wizard and breakthrough coach.
In this episode, we'll be exploring the reasons why marketing feels so hard for you right now. Inspired by a meme and a recent coaching session with a photographer, we'll delve into the common strategies that may not work for everyone and the importance of brand alignment in marketing.
We'll also discuss the key elements necessary for successful marketing, including a solid brand identity, understanding your ideal clients, and positioning your services effectively.
Join me as we uncover the reasons behind the struggles and discover how to make marketing feel natural and exciting. Stay tuned for your next breakthrough.
[00:00:00] Welcome back to your breakthrough with Steph Zakas, a mindset wizard and breakthrough coach for creative business owners and professionals. The podcast is going deeper into helping people.
[00:04:25] Misaligned marketing strategy; not high-end buyers.
[00:08:16] Platforms matter. Virality doesn't always equal sales. Position yourself as a problem solver. Bridging the confidence gap is key.
[00:10:12] 3 key elements for successful marketing needed.
[00:14:33] Overreliance on social media is risky marketing.
[00:18:11] Qualify people, build trust, exclude mismatches.
[00:22:38] Marketing: connecting, not convincing. Breakthrough: shift perspective.
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