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Description

Do we need to be looking at more sustainable alternatives to meat? Myself and Paul look at why anyone would want to grow real meat from animal cells. We look at the process of growing meat from animal cells and what impact that might have on the world we live in.

We also look at the difference between plant-based alternatives and meat from animal cells,  what Rhiza and mycoprotein are and what the future holds for this space over the next 5-10 years.

About Paul
 Paul Shapiro is the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World (published by Simon & Schuster’s Gallery Books in 2018). 

He’s also the CEO of The Better Meat Co., a four-time TEDx speaker, the host of the Business for Good Podcast, and a long-time leader in food sustainability. 


Paul Shapiro
https://www.paul-shapiro.com/

https://www.bettermeat.co/

The Prime Life Project Shop
https://primelifeproject.co.uk/shop/

Working With The Prime Life Project
https://linktr.ee/theprimelifeproject_official

Daniel's Instagrams
https://www.instagram.com/daniel_james_fitness/
https://www.instagram.com/theprimelifeproject_official/

Mikey's Link
http://www.rhythmicalmike.co.uk/
https://www.instagram.com/rhythmicalm