Facebook is now focused on facilitate the most meaningful interactions between PEOPLE, rather than the previous mandate of helping people find the most meaningful content... Full press release here.
Why this shift?
Mark Zuckerberg stated that: “If what we’re here to do is help people build relationships, then we need to adjust.”
So what does this mean for your business, what impact will this have on content creation and social media marketing as a whole? I believe this will have a massive impact and a positive one once people understand the shift and are open to a new focused strategy on using social media especially Facebook to facilitate conversations, inspire and motivate their community and most importantly become relatable through leveraging initiatives such as employee advocacy and influencer marketing.
I've been preaching for many years that "Community is the future of business" and I believe Facebook with these changes will start empowering those brands that invest in community rather than those that gamify the system by sharing viral videos that simply attract spectat
