Welcome to an exciting episode of The Association 100 podcast, where we spotlight the transformative role of associations in today’s industries. In this episode, we're joined by Gregg Lewis, Chief Communications Officer for the National Ready Mixed Concrete Association (NRMCA), who brings a wealth of knowledge from his unique background as an award-winning architect and now a leader in promoting sustainable building practices.
Gregg shares his journey at NRMCA and how the association is leading the charge in advancing the concrete industry through strategic storytelling, education and advocacy. We take a deep dive into how NRMCA is shaping a more sustainable, efficient future for the built environment.
Key Highlights:
Gregg's Role at NRMCA: With a rich background in architecture and a focus on sustainability, Gregg discusses his dynamic role in promoting the concrete industry's successes and the importance of storytelling in advancing NRMCA's mission.
Build with Strength: This initiative is a cornerstone of NRMCA's efforts to educate the building and design communities about the benefits of ready-mixed concrete. Gregg explains how "Build with Strength" is driving value for NRMCA members and influencing the broader industry.
The Pave Ahead Program: Gregg outlines this forward-thinking program aimed at optimizing concrete use in paving. Through educational outreach and advocacy, "Pave Ahead" is redefining perceptions of concrete's role in sustainable infrastructure.
Collaboration and Partnerships: Success in industry-wide initiatives often hinges on effective collaboration. Gregg highlights how NRMCA fosters relationships with stakeholders across the construction ecosystem to promote concrete as the material of choice.
Looking Ahead: As the concrete industry evolves, NRMCA is committed to meeting changing demands and ensuring concrete’s role in a sustainable future. Gregg shares insights into upcoming initiatives and the association's roadmap to carbon neutrality by 2050.
Join us as Gregg Lewis offers a glimpse into the innovative world of concrete, emphasizing the material's pivotal role in sustainable development and how NRMCA is paving the way for a greener, more resilient future.
Resources:
Learn more about NRMCA's initiatives and programs here.
Explore the sustainability and innovation in the concrete industry with Build with Strength.
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Stay tuned for more insightful conversations with leaders making a significant impact in their fields.
