On the latest episode of The A100, OnWrd & UpWrd co-founders Colleen Gallagher and Meghan Henning look back on 2022, discussing some of the most exciting and innovative association client projects over this past year. Highlights included a workforce campaign addressing a major membership challenge, a full rebrand, a multi-faceted year-long PR and digital campaign to promote a special journal issue and a recognition program focused on everyday people doing good things.
From there they shift gears to communications and marketing trends association professionals need to be thinking about in 2023. We hit on messaging, AI, pitching and the return of in-person events.
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