In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Leonard Steinhorn, Professor of Communication and Affiliate Professor of History at American University, for a dynamic, deeply relevant conversation on how associations can lead with clarity, ethics, and impact in today’s fragmented media environment.
A former broadcast commentator, prolific writer, and award-winning educator, Professor Steinhorn offers timeless principles and timely advice on what’s changed in media—and what never should.
🎧 If you’re navigating polarization, disinformation, or simply trying to get your association’s message to stick, this episode is a must-listen.
Key Highlights:
Snackable, Story-Driven, & Strategic: Why attention spans have changed—and what associations must do to break through.
The Algorithm vs. the Mission: How modern media systems reward outrage and what that means for ethical communicators.
Media ≠ Journalism: A crucial distinction that affects how your message is received—and why it matters more than ever.
Trust Rebuilt Through Transparency: What history teaches us about institutional trust—and the power of doing good while doing well.
Gen Z & the Future of Media: What today’s students expect from organizations—and how to connect across generations.
🎧 Tune in now for a thought-provoking conversation that blends media literacy, strategic communication, and practical storytelling advice for every association leader.
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Coming Soon: We’ll continue exploring how associations can communicate what matters—with fresh perspectives from leaders navigating crisis, complexity, and cultural change through smart, values-driven communication. Don’t miss what’s ahead.
