When we see our names in unlikely places, it can spark something in us that makes us feel recognized or like someone sees what we have to offer. Today, brands like Spotify, Tik Tok and Nike have figured out the power of personalization and participation in reaching the next generation - Gen Z. These kinds of innovations matter to the local church because we want to invest in the faith of the Next Generation. As a church, we want the teenages and young adults of Gen Z to know that they are seen by God and the Church, made in the image of God, and that they have something to offer!
If you think brands are innovative at reaching Gen Z, know that Jesus had the original power of personalization and participation all the way back in the 1st Century! For example, take a look at Jesus' followers, the Apostles. Jesus saw potential young followers like Matthew, who had the odds stacked against him: He was a tax collector and cheated people out of money. Matthew was flawed, but Jesus saw past his challenges to bring about incredible purposes in his life. When Jesus looked at His disciples, He didn’t just see what their lives were like at that moment… He didn’t see the mistakes of their past… He saw the potential of who they could become in the future, and He invited them into their destiny.
Watch this message from Pastor Kayra to learn how you can help invest in the faith of the next generation.
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