Clearity, where to play, where and how to win.
Message they bring not the right one. Consequence they dont make their number. Sometimes not even talking to the right customer. Commercial performance: clarity on the strategy - you as org wants to succeed.
How to position as a must have project... key messaging, performance..
Clarity, making strategic choices - they are so hard, putting the assumptions 'it will work'. What to do, what not to do.
Who to make realisation and starting change: start with best practices.
In this episode we go deeper into linking company strategy with sales enablement.
We talk about nailing your positioning to communicate why you have a must-have product, what are the right customers and how to talk to them.
But that is not all. Strategy means making choices, and removing all possible assumptions.
Luc gives a couple of frameworks on linking your strategy with enablement, and with expectations on the floor.
This, and much more you can hear.
Looking forward hearing your feedback.
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