You might have noticed I changed the name of the podcast to the Revenue Strategy Podcast.
The reason is that the way b2b buyers are buying is changing dramatically and sales and generating revenue should do so to.
The only right way is to implement a Revenue Strategy.
In this podcast, I explain why this is so important: what is it, but I also share with you the 3 elements you need to rollout a revenue strategy, and I give you some pointers how to start.
Enjoy this episode, and please subscribe if you want to stay updated about revenue strategies.