It takes a special kind of mind to look around at what everybody considers "normal" and seeing an opportunity to solve a problem. Rebecca is the co-founder of Zendelity, which is a platform that helps with compliance, risk and preventing problems when things aren't done properly. There's a great example where she lives, in the Great White North of Canada, where snow is the norm, and her company helps with the challenges surrounding slip-and-fall injuries.
Entering a market can be difficult, so expect to learn how they're working to enter this market with a new and exciting solution. If you're interested in becoming an entrepreneur someday, you'll learn some things from Rebecca in this episode.
Enjoy the listen.
Find more about Zendelity at www.zendelity.com