"I don't think I had a choice—this is just how my river runs."
In this episode of Real Things Living, host Brigitte Cutshall talks with Yousef Benhamida, the systems-driven entrepreneur behind the national brand Humboldt’s Secret. Yousef shares his journey from childhood "hustles" to bootstrapping a national empire. He explains why he values a "clean house" and organized systems over raw hustle, and how a relentless refusal to lose drives his success.
3 Key Takeaways:
(1) Systems are the Wings: Radical organization is the only way to scale. You must eliminate chaos to make a business light enough to "fly."
(2) The Habit of Winning: Yousef trades the word "discipline" for a strategic focus on avoiding the habits that lead to losing.
(3) The Draft Moment: Success is years of quiet preparation meeting one massive opportunity. You have to be positioned to perform when the big contract appears.
Connect with Yusuf Benhamida - https://yousefbenhamida.com/
Humboldt’s Secret Supplies - https://humboldtssecretsupplies.com/
Instagram - https://www.instagram.com/yousefbenhamida/
LinkedIn - https://www.linkedin.com/in/yousefbenhamida/
