Every product manager wants their customers to be able to buy their product when they decide to make a purchase.
The worst thing in the world that could happen is that your customer is ready to buy and you have nothing to offer to them. Grocery store product managers are facing a situation like this. Product shortfalls are forcing them to have to get creative. Their goal is to be able to present their customers with full shelves.
What kind of magic is this going to require?
