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So why do we give speeches? 

In all honesty, there are probably a bunch  of different reasons. These reasons can range from trying to use the  importance of public speaking to provide our audience with new  information that they don’t have to trying to win them over to our way  of thinking. No matter why we are giving a speech, our goal is always  the same: we want to make sure that our audience hears what we  are telling them and, most importantly, remembers it after our speech is  over and done with. As speakers, all that we really have to  work with are words. 

How can we use our words to make sure that what we  tell our audience will stick in their minds?