As speakers, we all know that creating a great speech is hard work.
All too often we can sit down to start to create a speech and have no clear idea where we are trying to go or just exactly what points we want to be making while we deliver our speech despite our understanding of the importance of public speaking. As we put our speech together, things just tend to go from bad to worse – our words start to fall over each other and we end up with disjointed ideas and incomplete thoughts. We all understand that our problem is not that we can’t write words down, rather it’s that we can’t get our words to make sense. The reason that we are running into this problem is because we are not being clear in our objective.
Instead, we find ourselves trying to say too much and, as result, ending up saying nothing.