So here’s a quick question for you: have you ever head of an “elevator pitch”?
If you haven’t, then perhaps I should introduce to you what it is and why it should be important to all of us. The thinking behind an elevator pitch is exactly what its title implies. The thinking is that if you found yourself traveling on an elevator with a very important person who’s attention you wanted to get, what would you tell them? An elevator pitch is designed to allow you to use the importance of public speaking to make an impression in less than 60 seconds.
As speakers who don’t always control how much time we have to give a speech, it turns out that mastering the art of the elevator speech is a critical skill for all of us.
