Negotiating is all about having a discussion with the other side while using your negotiation styles and negotiating techniques with the hope of changing the way that they see the world.
As expected, this kind of change does not always happen easily – a negotiation can cause conflicts to occur. When an issue flares up and conflict resolution is required, the outcome can be predictable: the conflict gets bigger and bigger, with each side blaming the other in increasingly angry terms. The dispute may end up in litigation, and the relationship may be forever damaged.
As negotiators, what we need are negotiation strategies that we can use to resolve situations like this.
