So I’ve got a quick question for you: what’s the goal of your next negotiation?
I’m pretty sure that you’re going to tell me that you want to be able to reach a deal with the other side. I’d say that not only do you want to reach a deal with them, but you want to reach a deal with them that both sides believe that they can live with.
This is the essence of win-win negotiation. I think that we can all agree that it’s something that we’d all like to be able to do; however, the big question is how can we use win-win negotiation styles and negotiating techniques to get what we want?
