We all know that it is tough to do a good job of negotiating a deal.
In fact, many people dread negotiation, not recognizing that they negotiate on a regular, even daily basis. Most of us face formal negotiations throughout our personal and professional lives in many different forms during which we all use many different forms of negotiation styles and negotiating techniques: bargaining over the price of a new car, discussing the terms of a new job offer, or hammering out a contract with a supplier.
What do these negotiations have in common, and what tools should we use to get what we need out of our everyday negotiations? In the end, these are the questions that every negotiator needs to find answers to.
