In this episode of The RevOps Corner, our host Eddie Reynolds sits down with none other than John Barrows, CEO of JB Sales and professional sales trainer to some of the biggest B2B brands in the world. John shares his methods for successful outbound, focusing on how to operationalize the outbound process for B2B SaaS companies in 2024.
This episode is filled with practical advice for sales operations professionals on building a process that targets the right prospects, at the right time, with well-structured messaging and personalization.
00:00 Introduction
00:56 How Outbound is Changing
07:08 Importance of the Learning Process
10:50 It Starts with the ICP
17:07 Segmenting Your Prospects
25:17 The Holy Grail of Prospecting
29:55 What Are Sales Triggers
38:27 The Optimal Outbound Process
41:43 Tailored,Targeted, and Templated Messaging
47:44 RevOps Role in Optimizing Outbound
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
