Product-Led Growth (PLG) is taking off like wildfire but few understand if and how to harness it to grow a B2B SaaS company. In this episode, Breezy Beaumont, Head of Growth & Marketing at Correlated, shares best practices she's seen across their customers and in the market in general.
Correlated provides a software solution for companies to measure their customers' product usage and identify Product Qualified Leads (PQLs) and they are also a PLG startup themselves, so she's seen a lot of examples across the spectrum.
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● Website: https://www.unionsquareconsulting.com/
● LinkedIn: http://www.linkedin.com/in/edwardreynolds
● Apple: https://podcasts.apple.com/us/podcast/revops-corner/id1619571311
● Spotify: https://open.spotify.com/show/1CM3rmelcdtm6gJVL0PtMK?si=00aae750ea7a4937
