Stacked up, the number of mattresses discarded each day in the USA would surpass Mount Everest by an additional four miles into the sky. That is tons of waste that ends up in landfills and could have been recycled into items like carpet padding, mulch, and steel.
How do we do a better job of bidding farewell to a mattress in its final days? Recycling. Even though that sounds simple, only three states have enacted official programs—California, Rhode Island, and Connecticut.
The process to recycle a mattress goes beyond sitting the old bed on a curb on trash day. There are fees and protocols and legislation that governs the proper disposal of a mattress. Fortunately, this is where the Mattress Recycling Council steps in.
This week we chatted with the Director of Operations, Justine Fallon, to learn how the MRC is working with manufacturers, retailers, and the individual states to develop and maintain healthy mattress recycling programs. It's an issue that impacts everyone in our industry and will only become more top-of-mind as the push for a better planet moves forward.
Nationwide Marketing Group
Thank you to our headline sponsor Nationwide Marketing Group.
As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.
Podium
Podium is the ultimate messaging platform.
Podium consolidates text and messaging channels into one easy-to-use system. During COVID, mattress and furniture retailers have experienced a huge influx of questions and inquiries from people wanting to do business in a contact-free manner. Podium allows businesses to generate a link and request payments via text, no customer log-in required!
You can try Podium Starter for free right now. And, you can save 10% when you sign up and mention Dos Marcos. Head over to Podium.com/dos today and start capturing more business!
Doorcounts
Foot traffic is expensive. Do you know what's more costly? We call it "Track Lack." If you lack the ability to track who's coming into your store and what happens while they're there (and after they leave), you could have a severe case of "Track Lack."
Doorcounts Connects:
1. A smart camera to a CRM database.
2. Every customer to a salesperson.
3. Better insights to your business decisions.
4. More sales to grow your business faster.
Here's how Doorcounts works: 1) a camera sends a photo to the next salesperson’s smartphone. 2) the salesperson then records details in a CRM database and up board from their phone 3) actions can be automatically scheduled and/or fulfilled 4) you never miss another sales opportunity.
