Nectar's founders Ran Reske and Eric Hutchinson talk about how one the fastest growing bedding brands on the planet is moving into retail — and doing all they can to drive foot traffic. Nectar's creative advertising and product positioning has made the brand a standout in the crowded direct to consumer space.
In this interview, you'll see how this explosive D2C brand is picking partners and investing huge amounts of money in strategic marketing.
About Nectar's Founders: Before Nectar, Eric started several companies including Madison Reed, a direct to consumer hair care brand. Ran (pronounced Ron) served in the Israeli army, played pro basketball, and worked at a venture capital fund.
The Nectar brand is part of Resident Home, which has a portfolio of brands includeing Dreamcloud, Awara, Bundle, Level Sleep, and Wovenly.
Nationwide Help Center
Nationwide has launched a BACK TO BUSINESS HUB packed with useful information for independent retailers.
For Dos Marcos listeners seeking expert advice as they navigate the changing environment, we have an email address for you to use: help@nationwidegroup.org.
Thank you to our headline sponsor Nationwide Marketing Group.
As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.
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Podium
Podium is the ultimate messaging platform.
Podium consolidates text and messaging channels into one easy-to-use system. During COVID, mattress and furniture retailers have experienced a huge influx of questions and inquiries from people wanting to do business in a contact-free manner. Podium allows businesses to generate a link and request payments via text, no customer log-in required!
You can try Podium Starter for free right now. And, you can save 10% when you sign up and mention Dos Marcos. Head over to Podium.com/dos today and start capturing more business!
Doorcounts
Join us in welcoming our new sponsor, Doorcounts! Foot traffic is expensive. Do you know what's more costly? We call it "Track Lack." If you lack the ability to track who's coming into your store and what happens while they're there (and after they leave), you could have a severe case of "Track Lack."
Doorcounts is a tracker and a connector.
Doorcounts Connects:
1. A smart camera to a CRM database.
2. Every customer to a salesperson.
3. Better insights to your business decisions.
4. More sales to grow your business faster.
Here's how Doorcounts works: 1) a camera sends a photo to the next salesperson’s smartphone. 2) the salesperson then records details in a CRM database and upboard from their phone 3) actions can be automatically scheduled and/or fulfilled 4) you never miss another sales opportunity.
We're really excited to partner with Doorcounts. Check out Doorcounts.com today and tell them Dos Marcos sent you!
