In this episode I talk to Jelena Roksandić, a worldly business development specialist, using Relationship Based Selling to sell high ticket services.
Jelena had humble beginnings. Which led her to become a stellar sales person. From selling used stuff around the house as a kid, to networking with ex-Googlers and ex-Applers. Here's how she broke into tech sales and the differences between SaaS and Service-business based selling.
Looking to get hired as an SDR? Apply here (for free): https://forms.gle/g1ArVKHHt6f3Nx8c7
Get actionable hiring and sales strategies in your inbox: sdrhire.com
Connect with Stefan on LinkedIn: https://www.linkedin.com/in/stefan-conic/
Connect with Jelena on LinkedIn: https://www.linkedin.com/in/jelena-roksandi%C4%87/
Learn more about her company: https://www.linkedin.com/company/symphony.is/
Resources and Creators from the episode:
- How to win friends and influence people: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034
- Alex Hormozi: https://www.youtube.com/@AlexHormozi
- SDR Nation: https://sdrnation.com/
- Rev Genius: https://www.revgenius.com/
- Jeremy Miner: https://www.linkedin.com/in/jeremyleeminer/
Video content and navigation:
00:00 - Podcast intro (and a cool rock song - hope you like it)
01:48 - In sales since she was a kid
05:48 - Breaking into tech
12:20 - Relationship based selling
16:40 - Landing a job using a recruitment agency
20:40 - SaaS vs Service business sales
27:18 - Struggles in sales
32:28 - Rapid questions
38:40 - Episode outro (more awesome rock music)
Listen on Spotify, Apple, YouTube, Google podcast.
