In this episode, we’re tackling the big question: how do you stop ghosting and turn more enquiries into bookings? The simple answer is you need to track your funnel and give couples the speed, clarity, and trust signals they’re looking for. Katie and Roxy are following the data and sharing a data that books framework , from diagnosing where couples drop out, to fixing that first touch and impression, to using the 3-message close to keep couples engaged. Plus, real wedding industry stories that prove persistence pays off.
If you want to stop ghosting and start closing, this episode is your playbook.
For Tickets to the No1 Wedding Industry Conference in November 26th head to www.wedcon.co.uk. With speakers such as Terry Lewis, Bernadette Chapman, Sadauf Saleem, Joel Stone and Michelle Jacobs these speakers have built and scaled businesses into the 6 and 7 figures and are ready to share what they did and didn’t do to get there. There’s limited seats available PLUS there’s can’t find anywhere else resources available to attendees on the day.
Head to www.wedcon.co.uk
In a Nutshell. This episode covers
stop wedding enquiry ghosting
how to close more wedding leads
wedding business pricing transparency
convert wedding enquiries
wedding supplier sales tips
follow-up for wedding enquiries
Episode Highlights
Why ghosting is a funnel problem, not a couple problem
The key stats showing how couples really choose suppliers
How to diagnose your funnel and see where leads drop off
Why transparent pricing matters (even for bespoke services)
The balance between too much and too little info on lead forms
The 3-message close that keeps enquiries warm without feeling pushy
Real success stories from suppliers who booked clients months later
Sneak peek at the tools and resources waiting at Wedcon 2025
